{"product_id":"sony-cyber-shot-dsc-w50","title":"Sony Cyber-shot DSC-W50","description":"\u003cp dir=\"ltr\"\u003eSony's DSC-W50 came out in 2006 as a simple, pocketable metal camera built to make photography effortless — turn it on, point, press. Behind that simplicity is a proper Carl Zeiss lens that opens nice and bright at the wide end, so it does better in dim light than you'd expect. With an older-style sensor, the photos have that warm, slightly filmic look people are chasing now. In silver it's the clean, classic version.\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003eTHE LOOKS\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eIn silver, the W50 is a small, brushed-metal slab — 89 × 57 × 23mm, 157g — with minimal buttons and a bright 2.5-inch screen on the back. There's even a little optical window near the top you can peer through to frame shots the old-fashioned way. Nothing about it is complicated; it's built to be picked up and used. The lens pokes out a touch when it's on, then tucks back when you're done. Also came in black.\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003eTHE SPECS\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eThe lens is a proper Carl Zeiss that opens bright at the wide end, so indoor and dim-light shots come out better than most cheap cameras of its day. It zooms in 3× to bring things a bit closer. The older-style sensor gives that warm, slightly filmic look these are loved for. You can focus incredibly close, about 2cm, for detail shots of small things. There's a little optical window to frame through, handy in bright sun. Two honest notes: no stabiliser, so keep still, and it likes good light. Stores on Sony's Memory Stick. 89 × 57 × 23mm, 157g.\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003eDESIGN HIGHLIGHTS\u003c\/h2\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eA bright Carl Zeiss lens:\u003c\/strong\u003e opens wide to pull in light, so indoor and dim shots come out better than most cheap cameras of its era.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocuses super close, about 2cm:\u003c\/strong\u003e get right up to a small thing — a flower, a ring — and fill the frame with detail, no extra kit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAn optical window to frame through:\u003c\/strong\u003e peer through it like an old film camera, handy in bright sun when the screen washes out.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003eTHE VERDICT\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eThe W50 is a lovely simple thing — no menus to get lost in, just a bright Carl Zeiss lens, a clear screen, and a shutter button. That bright lens means it copes indoors better than most cameras this cheap and old, the close-up focus is fun for detail shots, and the photos have that warm, filmic early-digital look people want now. No stabiliser and a modest zoom mean it's happiest in good light, shooting nearby. In silver it's the pure, classic pick.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":57403235336567,"sku":null,"price":139.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/2003\/7239\/files\/IMG_2071_result.jpg?v=1788961545","url":"https:\/\/bling-inc.com\/products\/sony-cyber-shot-dsc-w50","provider":"Bling Inc.","version":"1.0","type":"link"}