{"product_id":"sony-cyber-shot-dsc-w690","title":"Sony Cyber-shot DSC-W690","description":"\u003cp\u003e\u003cspan\u003eSony’s 2012 Cyber-shot DSC-W690 puts a 10× Sony G zoom into a compact black body that narrows to just 17.5mm at its thinnest point. That is the point of it: 25mm wide enough for a whole group, 250mm for faraway details, plus an older-style CCD sensor for warm, slightly soft photos. Optical SteadyShot helps keep its long reach usable by hand, while the black finish makes the extended lens barrel look especially sharp.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTHE LOOKS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eSony officially called this finish Black, and it is a deep gloss black with a matching black lens barrel and a small raised grip at the right. The front stays clean: a compact lens window, narrow flash and white Cyber-shot lettering. Switch it on and the 10× lens extends in three tiers, revealing the camera’s real trick. The body narrows to 17.5mm at its thinnest point, though its overall depth is 21.7mm. A 3-inch screen takes up most of the back. Other available colours: silver, red and blue.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTHE SPECS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBehind the W690’s 16.1-megapixel 1\/2.3-inch Super HAD CCD — an older-style sensor for that warm, slightly soft look — is a Sony G 10× zoom. It starts at 25mm, wide enough for a whole group, then reaches 250mm for distant faces and details. The f\/3.3–5.9 lens is brightest at wide angle and gets dim at full zoom, so far shots prefer daylight. Optical SteadyShot is built-in stabilisation to help keep handheld shots sharp. Sweep Panorama stitches a pan into one wide photo, and it records 720p HD video. 94.3 × 56.1 × 21.7mm; 142g with battery and card.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDESIGN HIGHLIGHTS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA long zoom in a tapered body:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The W690 puts a 25–250mm 10× lens into a black body that narrows to 17.5mm at its thinnest point.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTelescoping lens barrel:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Switch it on and the otherwise compact black lens housing extends in distinct stages, making its reach immediately visible.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eClean front, screen-led back:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The gloss-black face is kept spare, while a 3-inch display takes up most of the rear beside a narrow button column.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eTHE VERDICT\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe W690 is the right choice if you want a warm-CCD compact that can also reach across a room or down a street. Its 25mm-to-250mm lens, stabiliser and panorama mode make it more flexible than its small footprint suggests, while the black tapered body gives it a quieter, sharper look than colourful point-and-shoots. The far end needs good light and video tops out at 720p, but for travel, parties and everyday details, it is a capable little carry.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":57631369625975,"sku":null,"price":239.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/2003\/7239\/files\/IMG_3039_result.jpg?v=1792872856","url":"https:\/\/bling-inc.com\/products\/sony-cyber-shot-dsc-w690","provider":"Bling Inc.","version":"1.0","type":"link"}